06 Feb A Major University: Improving Ranking
Challenge: A nationally recognized university wanted to increase its U.S News and World Report rankings for its engineering graduate school, by increasing its peer review score, a subjective score based on knowledge of...24 Jan Major Office Supplies Retailer: Improving Purchasing Experience
Challenge: A major office supplies retailer wanted to become the go-to, one-stop shop for mid-market companies by improving the purchasing experience among decision makers. Objective: To understand the mindset and emot...08 Jan A National Travel Agency: Re-Positioning a Brand
Challenge: As online travel agencies have become more prominent, a national travel agency with brick-and-mortar locations wanted to re-position its brand to remain relevant in a leisure travel market rapidly evolving t...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
