20 Aug Boston University: Increasing BU Today Readership
Challenge: BU wanted to better understand student readership behaviors related to BU news and information, ultimately to increase student readership of BU Today. Objective: To increase the number of students who read a...09 Aug Major Investment Firm: New Product Viability
Challenge: A major financial institution was driving a new initiative to launch an affluent advisory offering, combining personal advisers with a state-of-the-art digital platform to develop financial plans. Objective:...30 Jul Office Supply Company: Private Label Equity
Challenge: A national office supplies chain wanted to understand the equity among businesses of its 7-year-old private label of cleaning and facilities products, particularly relative to the chain’s overall brand...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
