17 Jul Web.com: Creative Evaluation
Challenge: Website development and online marketing company Web.com and its agency created a new television spot targeted at small businesses to ensure this audience understood that Web.com’s services were appropriate...20 Jun Vitasoy: New Market Expansion
Challenge: Vitasoy, a soymilk company based in California, wanted to identify the optimal positioning for its product launch into new markets. Objective: To explore consumer in-depth attitudes toward soy and other heal...06 Jun Boston University: Student Housing Satisfaction
Challenge: Given the importance of on-campus housing to a positive college experience, Boston University wanted to understand how well its student housing was meeting the needs of its students, and identify areas for i...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
