08 Jan A National Travel Agency: Re-Positioning a Brand
Challenge: As online travel agencies have become more prominent, a national travel agency with brick-and-mortar locations wanted to re-position its brand to remain relevant in a leisure travel market rapidly evolving t...18 Dec A Major Office Supplies Store: App Evaluation
Challenge: A major office supplies store had added new content to its recently launched app designed to help small businesses grow and provide the brand with a means of further developing ongoing relationships with cus...10 Nov Major Office Supply Retailer: Product Positioning
Challenge: A major office supply retailer wanted to become a bigger player in the Copy & Print Services space, specifically for small to medium-sized businesses. Objective: To explore the brand’s Copy & P...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
