Challenge: The Boston Children’s Museum wanted to update and grow its membership/visits.

Objective: To understand opportunities for improving the visitor experience and building membership and customer visits.

Solution: Plan-it worked with Boston’s Children’s Museum to conduct a Quasi Qualitative/Quantitative study among museum visitors to understand their attitudes toward the museum experience, how the museum could foster more frequent visits and, ideally, purchase a Children’s Museum membership.

Result: This work resulted in the implementation of communications strategies and operational recommendations that have helped make the Children’s Museum one of the most successful children’s museums in the country.