Plan-it Marketing

Challenge: Complete a comprehensive review and audit of The Arthritis Foundation's communications materials targeted at a number of key audiences, among them arthritis sufferers and support audiences. Ultimately, the Arthritis Foundation wanted to more strongly establish itself as the leading resource for arthritis issues.

Objective: Assess the overall effectiveness of collateral materials, including whether the content and design motivates potential readers and addresses key arthritis concerns and needs.

Method: Through personal in-depth interviews, Plan-it evaluated The Arthritis Foundation's entire collateral system, which included a series of the organization's pocket brochures and guides targeted toward key audience groups, as well as The Arthritis Foundation's magazine, Arthritis Today.

Results: Plan-it made recommendations to improve The Arthritis Foundation's collateral system, including content and messaging, as well as design/layout and graphics/visuals, while also providing recommendations for increasing awareness of The Arthritis Foundation and its resources.