Plan-it Marketing

Challenge: To develop a brand positioning strategy to serve as the foundation for communications and product development strategies.

Objective: Determine potential new product flavors, identify optimal messaging and packaging designs for the all-natural juice brand.

Method: In-depth discussions that included shop-alongs with juice drinkers to identify juice drinking behavior/trends and appetites and the most compelling and relevant communications approach and packaging designs for the brand.

Results: Plan-it identified strategic and tactical opportunities for building long-term relationships with customers and expanded the target audience for the brand. New product flavors, packaging, advertising, and promotional strategies were introduced as a result of our work.