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  • Nichols
    Posted in: Blog

    Nichols College Marketing Club Visits Plan-it

    The Nichols College Marketing Club visited Plan-it to learn the ins and outs of our market research and consulting firm! Students conducted a mock focus group, which explored reactions to the concept of a newly developed fitness app. Some students acted as group participants and others observed using our in-house facility back room. After conducting the...

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  • market research
    Posted in: Blog

    Common Market Research Pitfalls

    To ensure relevant and actionable market research, be careful to avoid mistakes. Even a small error or oversight could spell disaster for the results of an otherwise well-designed study. Here are some of the most common pitfalls that inexperienced researchers make: Understanding your objectives – One of the biggest (and most cited) mistakes that a resear...

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  • pie
    Posted in: Blog

    Making Sense of Political Polling

    In the heat of a historic presidential election, it’s easy to get swept away in the data and numbers from political polls that purport to predict the outcome this November. But with every news channel reporting on its own political poll findings, and with so many contradicting numbers, how can we make sense of the results? There are many factors that can ...

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  • 33
    Posted in: Blog, FAQ

    Panels

    What is a Panel? A panel is a group of pre-recruited participants who have agreed to take part in market research studies, usually online surveys. Panels are created to provide easy access to representative samples of target audiences based on specific demographic data. Panels allow researchers to obtain a quality representative mix of participants. As the...

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