Posted in: Communication, Communications Development and Evaluation, Healthcare, Professional Services/B2B
Beth Israel Deaconess Medical Center
Challenge: To build a stronger network of PCPs referring to BIDMC among varying levels of affiliated physicians.
Objective: Plan-it worked with BIDMC to understand the effectiveness of its referral outreach initiative among PCPs/general practitioners and explored opportunities to strengthen it.
Solution: A two-phased research study was conducted, an initia...