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Fashion

Plan-it has worked with a vast array of fashion retailers to drive consumer interest and purchase. Work has included positioning and messaging development, tracking of campaigns, new product development, website development and usability, optimizing merchandising and cataloguing, among others.
  • Posted in: Fashion, Product/Service Development/Viability, Retail

    New Balance

    Challenge: New Balance, already strongly associated with a high quality running shoe heritage, was interested in understanding how to most effectively promote/launch its women’s apparel line. Objective: To help New Balance more effectively reach the female audience and encourage purchases among the women’s new apparel line. Solution: Exploratory work was...

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  • Posted in: Creative Development, Fashion, Retail

    Lee Jeans

    Challenge: Lee Jeans and Toth Brand Imaging were developing new print advertising for the Lee Rider brand and wanted input regarding the effectiveness of the new concepts prior to launch. Objective: To obtain the target market’s reactions to new creative concepts. Solution: Plan-it conducted focus groups among the Lee Rider Jeans target audience to under...

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  • Posted in: Fashion, Product/Service Development/Viability, Retail

    Converse

    Challenge: Plan-it worked with Converse to determine the viability and guide development of a new sneaker product, targeted at boys and girls, ages 8-12. Objective: To further understand reactions to the new line, including sneaker designs/features. Solution: Plan-it conducted in-depth interviews with kids to explore their reactions to the new sneaker over...

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  • Posted in: Fashion, Retail, Website Usability

    Talbots

    Challenge: Talbots customer base was getting older and the brand wanted to insure it appealed to younger shoppers and communicated with them in a relevant way. Objective: As one initiative, Plan-it evaluated Talbots’ web site and potential enhancements to it. A key objective was to help Talbots gain a competitive advantage over other online retailers...

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