Posted in: Education/Cultural, Healthcare, Marketing Profile & Segmentation, Professional Services/B2B, Qualitative Exploratory
BMC – Boston University
Challenge: Over the years, BU and BMC have partnered to encourage BU employees to choose BMC providers, including placing a BMC facility on the BU campus and, more recently, offering BU employees a financial incentive through a tiered HMO health care plan. BMC is working to broaden its patient mix, to include more commercial patients with higher reimbursem...