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International

  • Posted in: Fashion, International, Marketing Profile & Segmentation, Retail

    Swatch

    Challenge: Historically, Swatch had been perceived as a “plastic-only” brand in the U.S. The company wanted to evaluate potential long-term opportunities that would help achieve the same brand success in the U.S. that it had internationally. Objective: Evaluate long-term opportunities for the brand to strengthen in the U.S. Solution: Following an in-d...

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  • Posted in: Communication, Fashion, International, Retail

    Timberland

    Challenge: Within an environment of somewhat varied brand perceptions across the culturally-diverse European market, Timberland wanted to determine which of two distinct brand campaigns most effectively communicated the brand’s core values and connected to the target audience in the European market. One campaign was developed for Europe and the other was ...

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  • Posted in: Brand Positioning & Development, Financial Services, International, Professional Services/B2B

    John Hancock: Merger with Manulife

    Challenge: Plan-it played an instrumental role in the company’s acquisition by Manulife to overcome business and marketing challenges inherent in merging companies operating from different countries. In the early stages, Plan-it worked in an advisory position as part of Hancock’s core business team in providing a “brand value” for the company. Obj...

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