Posted in: Brand Positioning & Development, Fashion, Product/Service Development/Viability, Qualitative Exploratory, Retail
London Fog
Challenge: Plan-it assisted London Fog with numerous planning and research projects, including positioning and creative development to evolve the brand beyond its “raincoat” heritage and extend the brand’s appeal to a broader range of products. As part of our ongoing work with London Fog, Plan-it advised the brand on the viability of new concepts and st...