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Plan-it has extensive experience in retail, including the toy category and consumer electronics (in addition to food/beverage and fashion noted in specific categories). In helping develop new toy/game concepts, we’ve worked with child, teen and parent audiences to drive optimal product development. In consumer electronics, we’ve done extensive work in understanding and optimizing the shopping experience and developing relevant products for our clients. Techniques have included product usage workshops & exploratory groups, ideation sessions, in-store shop-alongs and ethnographic assessment, among others.
  • Posted in: Consumer Products, Qualitative Exploratory, Retail

    Cascade Designs

    Challenge: Cascade Designs was developing new packaging for its Therm-a-Rest line of outdoor sleeping products and needed to understand what role the packaging played in driving brand perceptions and purchasing decisions. Objective: To determine which packaging design will be most effective in the marketplace for the Therm-a-Rest line in terms of maintaini...

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  • Posted in: Fashion, Product/Service Development/Viability, Retail

    New Balance

    Challenge: New Balance, already strongly associated with a high quality running shoe heritage, was interested in understanding how to most effectively promote/launch its women’s apparel line. Objective: To help New Balance more effectively reach the female audience and encourage purchases among the women’s new apparel line. Solution: Exploratory work was...

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  • Posted in: Brand Positioning & Development, Retail


    Challenge: Plan-it worked with Pergo, the flooring manufacturer, to understand how to most effectively market its line of flooring products developed specifically for Sam’s Club that did not utilize the Pergo brand name. Objective: To develop a positioning and communications strategy for the new line. Solution: “Do-it-yourselfers” who were also Sam’s C...

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