Posted in: Brand Positioning & Development, Communication, Communications Development and Evaluation, Qualitative Exploratory, Technology
@Stake (now Symantec)
Challenge: Philip Johnson Associates and its client, @stake, wanted to build brand awareness and establish @stake as an innovative leader in digital securities. It primarily focused on financial services, eMarkets (e.g., ASP) and communications service providers (CSPs).
Objective: To assist PJA and @stake in better understanding key target audiences’ perc...