PLAN-IT PROVIDED MARKETING AND OPERATIONAL GUIDANCE TO EF EDUCATIONAL TOURS, a tour operator specializing in culturally enriching international tours for students. Over 3 million students and teachers have traveled across the globe with EF since its launch in 1965. With PLAN-it’s help, EF has improved existing services while redesigning and initiating additional tours, to excel in delivering on its promise of unique and worry-free tours in the “global classroom.”

In an effort to build on its strong customer base, EF turned to PLAN-it for insight in developing a customer retention strategy. PLAN-it directed a comprehensive research effort to develop rich profiles of EF’s key target audiences. PLAN-it conducted interviews with Group Leaders to uncover operational challenges and determine the strengths and weaknesses of EF’s current services. Our work focused on understanding critical decision drivers for leading a tour and developing an understanding of shifting patterns in tour purchase and travel behavior. This work, along with PLAN-it’s previous work for EF, has led to more targeted marketing efforts, more impactful communications, and improved travel services from EF.

TOP