E-INK CORPORATION, FOUNDED IN 1997, IS THE LEADING DEVELOPER OF ELECTRONIC INK TECHNOLOGY. Electronic ink is applied to ordinary surfaces but is fueled by electronic charges which allow words or images displayed to be easily changed. The principal application for electronic ink today is signage. Future applications include billboards, ATMs, and electronic books, magazines and newspapers.

When E-ink was starting out, the company partnered with Greenberg, Seronick, O’Leary & Partners, to help E-ink build its brand. PLAN-it worked with both E-ink and GSOP to test the viability of the technology among the key target audience of retailers. By better understanding key drivers and barriers to using E-ink technology, PLAN-it was able to provide input for the development of communications and how to most effectively sell E-ink to potential users.

Additionally, PLAN-it worked with E-ink and GSOP to develop potential names for E-ink’s first product, now known as Ink-In-Motion^TM. Today, E-ink also markets character and segmented displays and graphical displays. The company has received many awards and been featured in a number of publications including Fortune’s “Cool Companies,” Industry Week’s “Technology Year,” and Popular Science’s “Best of What’s New.”

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