PLAN-IT MARKETING’S RELATIONSHIP WITH LOTUS DEVELOPMENT spans many years. The scope of our work has ranged from brand positioning and identity to advertising/creative development to product development.

Our efforts have continually shaped brand and communications decisions by helping IBM and Lotus understand the mindsets and motivational drivers of key target audiences, from C-level management to web masters to senior level business professionals. In fact, PLAN-it’s past advertising and brand identity work has led to award-winning advertising and packaging designs.

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