PLAN-IT HELPED WITH THE LAUNCH OF NORTHERN LIGHT TECHNOLOGY’S search engine in August 1997. At launch, the new search engine was extremely unique in that it provided a comprehensive combination of web-based and higher level proprietary information. It was designed to broaden access to necessary information among key business audiences.

PLAN-it combined exploratory and usability research to help develop an in-depth understanding of critical target audiences, their needs and how they would interact with the new search engine. We helped position the new brand for launch. NLT far exceeded its “new visitor” launch goals and was ranked as the number one search engine in 1999 based upon the percentage of web information available on one site.

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