PLAN-IT MARKETING WORKED CLOSELY WITH PARTNERS HEALTHCARE and its major member hospitals, Mass General (MGH) and Brigham & Women’s (BWH), on creative development and evaluation of communications materials for Partners’ primary care and specialty practices. PLAN-it’s relationship began with Partners HealthCare during the merger of MGH and BWH, when PLAN-it’s principals consulted with physicians, nurses, hospital staff members and consumers, to determine the effect of the merger and how it should be communicated to everyone involved. PLAN-it has also conducted extensive work among the physician audience to determine ways to increase referrals from community hospitals to MGH and BWH. Our insights resulted in the implementation of continuing education programs for area physicians.

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