PLAN-IT ASSISTED IN THE EARLY STAGE PLANNING AND DEVELOPMENT OF PRICELINE.COM, assessing the overall viability of the interactive travel service that established an entire new category on the Internet and in travel.

Our work included determining the critical combination of features that would generate the greatest volume potential for the brand and that should be included in the service.

Priceline.com was launched nationally in April 1998. Within the first two weeks, Priceline’s site received over 10 million hits and four months after it was launched, Priceline was the second most recognized e-commerce brand in the country behind Amazon.com. Since then, the company has grown to more than one billion dollars a year in revenue with 5.5 million customer relationships.

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