PLAN-IT WORKED CLOSELY WITH FRESH SAMANTHA and Warner Communications to develop a brand strategy for future communications, determine potential new product flavors, and identify optimal packaging designs for the all-natural juice brand. PLAN-it’s role was also to identify strategic and tactical opportunities for building long-term relationships with customers and expand the target audience for the brand. New product flavors, packaging, advertising, and promotional strategies were introduced as a result of our work.

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