PLAN-IT WORKED CONTINUOUSLY WITH STAR MARKET supermarkets to successfully launch its Wild Harvest brand in the Boston area. Wild Harvest was a new concept that combined an all-natural, organic, and specialty store with conventional everyday grocery products. PLAN-it’s role was to understand the mindsets of customers and prospects. Our ongoing work aided in making critical marketing and operational decisions. The new concept was extremely successful for Star Market in differentiating the brand and building customer loyalty.

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