Challenge: A major retail coffee brand regularly evaluates new product opportunities for the brand to ensure long term relevancy.

Objective: To understand the market viability of potential new food and beverage products.

Solution: Plan-it has conducted both Qualitative and Quantitative studies to determine which new food and beverage products should be added to the product line, evaluating taste, fit with brand and overall interest in trial.

Result: Plan-it’s work has led to the launch of a number of key products and the decision to drop others.