I appreciate that you always have a point of view and don't just tell me what I want to hear. I value your insights and perspective on how to build the brand."

Bob Siegel | Former CEO | Stride Rite

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What separates the folks at PLAN-it from other firms is that they are thinkers, not executors. They have an ability to get inside the minds of customers and make the learning relevant to our businesses. There are any number of market research companies that gather and report data. As brand planners, PLAN-it has the unique foresight to deliver business-building insights that are truly "actionable." Our strategies and creative product are better because of our long association with Cindy, Mary, and Madeline."

Karen Kaplan | President | Hill, Holliday Boston

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Building a brand takes insight, intelligence, a long-term perspective and an acute understanding of consumers. For more than a decade, the founders of PLAN-it Marketing have brought all of these things to their relationship with John Hancock. They are part of our brand and marketing team because they always make our thinking and positioning and decision-making better. PLAN-it is an important and valued part of what makes us successful."

Stephen Burgay | Senior VP, Director of Communications | John Hancock Financial Services

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I've worked with the principals of PLAN-it for the better part of a decade. I have found their insight into the market and into consumer thinking to be quite valuable in developing creative. First, because they have a knack for identifying the messages that truly motivate people. And second, because they are unafraid to have a point of view about the insight they've uncovered. They have been and always will be creative partners."

Mike Sheehan | President | Hill, Holliday U.S.

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We took your recommendations and are implementing them top to bottom in the company."

Phil Simon (formerly Director of Research and Product Development, EF Educational Tours) Vice President, Employer Relations, CIEE International Work & Study Programs

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I can always count on PLAN-it to provide meaningful insights and creative strategies you can implement. They are a natural fit with our internal teams. Their thinking has helped elevate the quality of our creative."

Bob Fouhy | Director of Account Services | Toth Brand Imaging

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I've worked with the founding members of PLAN-it Marketing for more than ten years. Their insight and passion for their work has contributed greatly to the development and sustained success of major initiatives with established Fortune 500 companies as well as the development and launch of new businesses.

PLAN-it assisted in the early stage planning and development of a joint venture with American Express that grew faster with higher retention and usage rates than any new business that the company had ever launched."

Jord Poster | Co-Founder | Priceline.com
Managing Partner | Genesis Capital Ventures

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PLAN-it's value on any given project goes way beyond the stated objectives. Their unique way of thinking provides a perspective that allows our organization to be innovative and move beyond the norms of our industry; to understand our customer's feelings and reactions in a very different way than we have previously. Their hard work, business savvy and "can do" attitude has repeatedly translated into comprehensive and concise product, positioning and advertising development that speaks directly to our customer's needs. They are who I want working on my team and brand."

Stephen Bettencourt | Vice President, Senior Research Manager | Fleet Bank

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The PLAN-it Marketing Team was extraordinarily professional, service-oriented, skilled and knowledgeable. Their market research, thoughtful insights and strategic recommendations formed the basis for our work as we developed a strategic branding and repositioning campaign for our client. Their contribution was invaluable to our efforts, and was highly acclaimed by both our team and our client's executive team. They managed to remain very flexible to meet our specific needs and requirements.

PLAN-it Marketing came highly recommended to me, and I have since recommended PLAN-it to several business colleagues of mine. I will absolutely engage them again as the need arises in the future."

Holly Caldwell | Marketing Consultant

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A lot of planning partners have their own agendas, their own philosophies and their own inflexible 'I'm the smarty-pants here, shut up and let me do my job' way of doing things. PLAN-it was enthusiastic about working with us, soliciting our feedback and input, adding their own considerable intellectual property, and making sure that what we did addressed our marketing needs."

Steve Connelly | CEO | Connelly Partners

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The reason we continue coming back to PLAN-it is because they approach planning from an agency and brand perspective versus a traditional research view. PLAN-it is smart about branding and has a great sense of how to apply audience learning to develop insights that directly feed into the creative work we do for our clients. We value PLAN-it's responsive nature and as a result their relationship with our agency is seamless – which is huge for us."

Mike O'Toole | Partner | Vice President, Accounts | PJA

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Working with PLAN-it Marketing over the past year and a half, I have found them to be a breath of fresh air from other research and planning companies I have worked with. They are more strategic in their thinking and they know how to effectively work with our ad agency partners. They have played a critical role in helping make Timberland communications more effective both here in the US and in Europe."

Malcolm Gray | Senior Director, Global Advertising and Communications | The Timberland Company

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