BRAND / POSITIONING DEVELOPMENT
Exploratory evaluation of market trends
Building/identifying brand personality/core values
Identifying long-term brand strategies & market opportunities

 
COMMUNICATIONS DEVELOPMENT
Communications assessment & effectiveness

 
MEASUREMENT OF COMMUNICATIONS / MARKETING PROGRAMS
Brand/advertising impact & tracking
Market assessment

 
TARGET SEGMENTATION
To identify & profile opportunity segments

 
WEB SITE DEVELOPMENT, EVALUATION & USABILITY

 
PRODUCT / SERVICE DEVELOPMENT
Viability of new products/services
Sales forecasting of new product concepts/line extensions
Name screening & assessment
Evaluation of alternative packaging/label designs
Product claims tests for potential use in communications
Taste testing
Audits of client & competitive distribution locations
Price sensitivity/optimal pricing parameters

 
CUSTOMER RETENTION / LOYALTY
Customer/Employee satisfaction

 
PROBLEM IDENTIFICATION / EVALUATION OF A NEGATIVE TREND