Emerson Hospital: Launching a New Site
Challenge: Plan-it worked with Emerson to evaluate the viability of establishing a new satellite health care center in a nearby town, to broaden its reach in the community.
Objective: To understand the level of interest in a new satellite location among patients and prospects from Emerson’s service area.
Solution: Small discussion groups and in-depth interviews were conducted among key audiences, using some creative exercises to understand potential usage of the center.
Result: The satellite location was launched and is a successful center for Emerson today.