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Well Known Regional Bank

Posted in: Brand Positioning & Development, Financial Services, Professional Services/B2B, Website Usability

Well Known Regional Bank

Challenge: A well-known regional bank needed to update and modernize its website. Several designs were developed (both mobile and desktop versions) and the client wanted to determine which design was the most compelling.

Objective: To evaluate reactions to each of the concepts in-depth, in terms of the overall brand image conveyed by each, feel/tone, appeal, and interest in using, as well as explore the perceived user experience, including ease and functionality.

Solution: Plan-it obtained feedback on the alternative concepts through in-depth, individual usability interviews with retail and business banking customers and prospects. Participants navigated key pages on the site on various devices, and evaluated each in terms of messaging, content and intuitiveness/navigability.

Result: Recommendations were made in terms of the most compelling web site concept and refinements to enhance the user experience across devices. The site was developed and successfully launched.

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