Challenge: On the heels of a number of enrollment studies across the university, Plan-it worked with The College of Fine Arts on driving enrollment among top-tier CFA students after acceptance and helping predict future behavior of prospective students for each of its three Schools (School of Music, School of Theatre and School of Visual Arts).

Objective: To understand the key drivers and messaging that impact the enrollment decision.

Solution: Plan-it conducted a three-phased study, which included a Qualitative Exploratory, Quantitative Conjoint/Decision Simulation and Conversion Simulator.

Result: Our work was used for the development of a new umbrella positioning for the College of Fine Arts along with specific support messages for each of the College’s three Schools, to help drive conversion and insure future prospects understand the opportunity offered by these highly ranked BU Schools. Additionally, Plan-it made operational and other tactical recommendations to support the brand strategy.