Retail | Plan-It Marketing Inc.

June 5, 2014

Posted in: Fashion, International, Marketing Profile & Segmentation, Retail

Swatch

Challenge: Historically, Swatch had been perceived as a “plastic-only” brand in the U.S. The company wanted to evaluate potential long-term opportunities that would help achieve the same brand success in the U.S. that it had internationally. Objective: Evaluate long-term opportunities for the brand to strengthen in the U.S. Solution: Following an in-d...

June 2, 2014

Posted in: Product/Service Development/Viability, Retail

Leading Toy Company

Challenge: Plan-it partnered with a market leading toy company to help the brand determine the viability of expanding the brand into the infant category. Objective: Launch the brand in the infant category by identifying key rational and emotional benefits that would motivate mothers across key target audiences to consider the brand/products in the infant ...

June 2, 2014

Posted in: Consumer Products, Product/Service Development/Viability, Products & Services, Retail

Techno Source

Challenge: Techno Source, a leader in the electronic toy and game category, developed two new toy/game concepts targeted at young girls, ages 6-10. Objective: Plan-it conducted a viability study to understand reactions to the concepts overall, which elements resonate most (overall and by age group), reactions to alternative messaging directions and tag l...

June 2, 2014

Posted in: Fashion, Product/Service Development/Viability, Retail

Polartec

Challenge: Polartec® brand not only spurred the growth of a $3 billion outerwear market with its Polar fleece brand, it also solidified the fabric line as a high-end, respected brand. Yet, as Malden Mills looked to the future of Polartec fabrics, concerns arose that Polartec’s connections with “fleece” would limit perceptions of the company&#...

June 2, 2014

Posted in: Product/Service Development/Viability, Qualitative Exploratory, Retail, Website Usability

Autograph Collection Startup

Challenge: An autograph collection startup needed to define a concrete positioning and name, and improve the site design/functionality to be both compelling and user-friendly among its target consumers. Objective: To better understand the potential and reactions to the company’s concept, key elements that resonate, and the site experience. Solution:...