Retail | Plan-It Marketing Inc.

June 2, 2014

Posted in: Brand Positioning & Development, Brand Tracking/Monitoring, Fashion, Retail, Tracking Communications

Nautica

Challenge: Nautica was interested in updating and modernizing the Nautica brand. Objective: Plan-it partnered with Nautica to determine the overall effectiveness in the marketplace of a new branding effort, designed to reinvigorate the brand. Solution: To track brand attitudes over time, Plan-it conducted a two-phase study; a pre-wave prior to advertising ...

June 2, 2014

Posted in: Communication, Creative Development, Fashion, Retail

Wrangler

Challenge: The Wrangler brand was trying to evolve and reposition itself in the marketplace, beyond its “cowboy” heritage. Objective: Evaluate new creative developed by Toth in terms of its relevance, credibility, the perceived image of the Wrangler brand, as well as understand the relevance of key spokespeople, Brett Favre and Dale Earnhardt. ...

June 2, 2014

Posted in: Communication, Fashion, International, Retail

Timberland

Challenge: Within an environment of somewhat varied brand perceptions across the culturally-diverse European market, Timberland wanted to determine which of two distinct brand campaigns most effectively communicated the brand’s core values and connected to the target audience in the European market. One campaign was developed for Europe and the other was ...

May 28, 2014

Posted in: Brand Positioning & Development, Ethnographic/Secret Shopper, Fashion, Retail

Stride Rite

Challenge: The Children’s Shoe market was becoming increasingly competitive and Stride Rite wanted to insure that it retained long-term relevance and leadership in the marketplace. Objective: Help Stride Rite better understand customers and prospects of the company’s brands and identify potential marketing and licensing opportunities for the co...