Posted in: Brand Positioning & Development, Creative Development, Fashion, Qualitative Exploratory, Retail
Sperry Top-Sider
Challenge: Given constantly shifting fashion trends, Sperry wanted to invigorate the brand’s historic boat shoe and ensure its continued relevance.
Objective: To reposition the Sperry brand in the footwear marketplace.
Solution: Through exploratory qualitative research, shoe buyers were exposed to image boards and other creative concepts to help und...