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Retail

Plan-it has extensive experience in retail, including the toy category and consumer electronics (in addition to food/beverage and fashion noted in specific categories). In helping develop new toy/game concepts, we’ve worked with child, teen and parent audiences to drive optimal product development. In consumer electronics, we’ve done extensive work in understanding and optimizing the shopping experience and developing relevant products for our clients. Techniques have included product usage workshops & exploratory groups, ideation sessions, in-store shop-alongs and ethnographic assessment, among others.
  • Posted in: Brand Positioning & Development, Fashion, Qualitative Exploratory, Retail

    Bass

    Challenge: The Bass brand was becoming outdated and less relevant to young buyers. Objective: To explore opportunities to reposition and differentiate the brand from key competitors. Solution: Plan-it conducted an exploratory study of small discussion groups among shoe buyers and individual interviews among retail buyers to gain an understanding of key ta...

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  • Posted in: Brand Positioning & Development, Food & Beverage, Retail

    Hershey’s

    Challenge: As an ongoing strategic partner to The Hershey Company, Plan-it provided consumer-based insights and solutions to help Hershey build the brand within several of its key retail partners. Objective: Evaluate the effectiveness of and opportunities within varied retail environments where Hershey products are sold. Solution: A range of techniques hav...

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