15 May Stop & Shop: Qualitative Beef Pricing and Messaging Exploratory
Challenge: Due to rising inflation and supply chain shortages, Stop & Shop was forced to raise beef prices during the pandemic. As a result, the store had also chosen to run fewer beef promotions in weekly circ...03 Apr Stop & Shop: Qualitative “Community Store” Exploratory in Lower Income Markets
Challenge: Stop & Shop wanted to implement a new community store model focused on generating positive health outcomes from healthy eating and nutrition education initiatives. The initiative included hiring a nutrit...14 Feb Children’s Non-Profit Organization
Challenge: A major nonprofit organization for children and its ad agency created a direct response TV campaign to boost awareness of its efforts and encourage monthly donations. As a follow up, it wanted to explore the...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
