14 Feb Children’s Non-Profit Organization
Challenge: A major nonprofit organization for children and its ad agency created a direct response TV campaign to boost awareness of its efforts and encourage monthly donations. As a follow up, it wanted to explore the...14 Feb Dramatic Change
Challenge: Dramatic Change is a UK-based pharmaceutical training company working to expand into US markets, with local efforts managed by Americans. Before a full launch, they wanted to gather feedback to understand th...20 Jun Vertex: Communications Development
Challenge: To provide input for the development of a highly experiential advertising campaign, aimed at creating greater public awareness and education around Hepatitis C. Objective: To evaluate communications concepts...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
