20 May Staples: Rewards Program Evaluation
Challenge: As a leading provider of business products and services, Staples was looking to explore customer attitudes toward the Staples Premium Paid Membership Program. Objective: To understand the program’s perceive...04 May A Major Insurance Provider: Positioning
Challenge: A well-known insurance brand was interested in building awareness of its homeowners and auto business among AARP/potential members. Objective: Plan-it assisted the insurance brand and its advertising agency ...18 Apr A Major Hospital: Communicating a Specialty
Challenge: The cardiovascular specialty group of a major NYC Hospital system was revamping and expanding one of its recently acquired facilities, and wanted to understand how to most effectively attract new patients to...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
