14 Jul Columbia University Irving Medical Center: Tracking of Campaign Impact
Challenge: Columbia University Irving Medical Center partnered with its ad agency to create an ad campaign targeted at women who’ve had children, to focus on the importance of obstetric health. The campaign is running...14 Jul A National Retail Pharmacy: Vaccines For Children Program
Challenge: A major health care company wanted to understand the brand and customer engagement opportunity provided by participation in the Vaccines for Children (VFC) program, a federally funded initiative designed to ...07 Jul A National Retail Pharmacy: Immigration Vaccines
Challenge: To expand its vaccine delivery and other services to immigrants in the US, a major healthcare company wanted to understand attitudes and drivers behind immigrants’ vaccine provider choices. All immigrants g...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
