06 Aug South Shore Health: Brand Tracking
Challenge: In conjunction with a rebranding effort over the past few years, South Shore Health has been running an on-going brand awareness and recognition campaign to position itself the highest quality, most comprehe...06 Aug A National Retail Pharmacy: New Pricing Strategy
Challenge: In an effort to become more price competitive and motivate shoppers to increase their in-store purchases, a new pricing initiative was piloted, offering lower everyday pricing on thousands of items across th...15 May Stop & Shop: Beef Pricing and Messaging Exploratory
Challenge: Due to rising inflation and supply chain shortages, Stop & Shop was forced to raise beef prices during the pandemic. As a result, the store had also chosen to run fewer beef promotions in weekly circ...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
