16 Jan Beam Interactive: Client Pitch
Challenge: To quickly prepare Beam Interactive for a pitch to a prospective regional banking client, providing the agency with insights regarding retail banking switching behavior, attitudes, and perceptions of the reg...05 Jan National Office Supplies Retailer: Store Redesign
Challenge: Following up on earlier store-redesign research that evaluated alternative designs for a major office supplies retailer’s computer and technology section, a new store design was implemented. Objective:...18 Dec Hershey’s: Seasonal Shopping Exploratory
Challenge: Two major Hershey’s retailers, AAFES (general merchandise retailers for Air Force and Army personnel and their families) and CVS faced increased competition from key competitive retailers (e.g., Target, Wal...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.
