20 Jun Vertex: Communications Development
Challenge: To provide input for the development of a highly experiential advertising campaign, aimed at creating greater public awareness and education around Hepatitis C. Objective: To evaluate communications concepts...09 Jun International Recruitment Support for Colleges & Universities: App Evaluation/Development
Challenge: The company partners with major US Universities to help recruit and retain/build their international student populations, providing consultation and University-specific programs to help drive these initiativ...20 May Staples: Rewards Program Evaluation
Challenge: As a leading provider of business products and services, Staples was looking to explore customer attitudes toward the Staples Premium Paid Membership Program. Objective: To understand the program’s perceive...
About Plan-it Marketing
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing’s strategies speak directly to your customers’ needs. So you can invent – or reinvent – your brand around the people and ideas that matter. Know your customer. Tap into their ideas and understand their world. We apply creative, strategic thinking to solve problems and identify new opportunities. Plan-it’s actionable strategies are designed to position brands for rapid success. It’s all about taking the smart approach.