Posted in: Brand Positioning & Development, Communications Development and Evaluation, Customer Retention, Healthcare, Qualitative Exploratory
A Major Hospital: Communicating a Specialty
Challenge: The cardiovascular specialty group of a major NYC Hospital system was revamping and expanding one of its recently acquired facilities, and wanted to understand how to most effectively attract new patients to both the new facility and other cardiovascular locations across the hospital system.
Objective: To provider a deeper understanding of perc...