Posted in: Brand Positioning & Development, Healthcare, Product/Service Development/Viability, Qualitative Exploratory
Dramatic Change: Qualitative Concept Viability
Challenge: Dramatic Change is a UK-based pharmaceutical training company working to expand into US markets, with local efforts managed by Americans. Before a full launch, they wanted to gather feedback to understand the scope of the U.S. opportunity.
Objectives: To assess the viability of the Dramatic Change program concept among US pharmaceutical company ...