Challenge: As input for long-term planning, a major pharmacy retailer sought to deepen its understanding of the performance of ten retail household product categories.  Specifically, the retailer wanted to measure key brand indicators of its store brand products versus both national and store brand competitors. Solution: Plan-it conducted over 4000 online...

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Challenge: As a leading provider of business products and services, Staples was looking to explore customer attitudes toward the Staples Premium Paid Membership Program. Objective: To understand the program’s perceived value overall, as well as specific program features, with the ultimate goal of ensuring the program’s ongoing relevance and continued gro...

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Challenge: Plan-it has partnered with a major office supplies retailer on multiple initiatives to provide consumer- and business-based insights and solutions to help the brand become the leading office supply retailer. Objective: To understand the mindset and behavior of purchasers of its store branded products, ultimately to understand how to drive increa...

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Challenge: The company partners with major US Universities to help recruit and build their international student populations, providing consultation and University-specific programs to help drive these initiatives. To support University efforts, the company designed an online portal for international students studying in the U.S., to provide ongoing resour...

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Challenge: Following an initial Quantitative study, a major office supplies provider wanted to further explore the printer, ink, and toner buying behavior of office product decision-makers from mid-market companies. Objective: To determine the opportunity for the company to build a Managed Print Services (MPS) Contract business among the middle market. Sol...

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