Challenge: Stop & Shop wanted to implement a new community store model focused on generating positive health outcomes from healthy eating and nutrition education initiatives. The initiative included hiring a nutritionist and remodeling the store. Objectives: To better understand how health and diet impact grocery shopping habits and explore potential i...

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Challenge: Following up on earlier store-redesign research from Plan-it that evaluated alternative designs for a major office supplies retailer’s computer and technology section, a new store design was implemented. Objective: To gauge customer reactions to the new store layout and gain a deeper understanding of how the new store design affected the s...

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Challenge: Given the importance of on-campus housing to a positive college experience, Boston University wanted to understand how well its student housing was meeting the needs of its students, and identify areas for improvement. Objective: To evaluate students’ overall satisfaction with BU’s on-campus housing and the housing selection process, and ident...

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Challenge: A national office supplies company wanted to redesign its printer aisle to optimize the shopping experience among small business owners and drive greater interest in shopping and purchasing printing-related products. Objective: To understand the decision-making process of small business customers regarding when, where, and how printers are purch...

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Challenge: A regional bank launched new branch designs/redesigns throughout Massachusetts. Objective: To better understand the value of the new designs/redesigns on branch engagement including impact on brand perceptions and the customer/employee experience. Solution: Across a variety of branches, walk-through interviews were conducted with key customer au...

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