Cindy-HeadshotCINDY TUNGATE: President

As president and co-founder of Plan-it Marketing, Cindy possesses a comprehensive understanding of client needs in positioning and building brands. Her 25+ years of experience in strategic planning and research is diverse, including tenures at two nationally-reowned advertising agencies and two major packaged goods companies.

Cindy has extensive moderating expertise (more than 17 years) across industries (including core industires of financial services, education , health care, food and retail among others), target audiences and methodologies.

Maddie-HeadshotMADELINE DESOUZA: Principal

As a principal of Plan-it Marketing, Madeline works closely with clients to solve critical marketing issues and help businesses compete more effectively.

Madeline’s experience in planning and research spans 20+ years across industries and sectors, including education, financial services, health care, retail and travel. Her expertise spans both qualitative and quantitative methodologies.

Prior to co-founding Plan-it, Madeline spent 10 years at Hill|Holliday.

• Michigan State University, BA in Journalism and English
• Northwestern University, Medill School, MS in Advertising
• Campbell Ewald Advertising Agency (2 years)
• Gillette (2 years)
• Tambrands (2 years)
• Hill|Holliday (9 years)
• Plan-it – co-founded in 1997
• Ran the Boston Marathon in 1990
• Married with 3 lively kids
• Commonly referred to as “Red”
• Stonehill College, BS in Marketing
• Babson College, MBA
• Hill|Holliday (10 years)
• Plan-it – co-founded in 1997
• Hails from upstate New York
• An avid traveler
• Celebrity crush: Conan O’Brien (no joke.)