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  • Posted in: Blog, Video

    Millennial Spending Habits (Video)

    We went out to ask Millennials how they think about money, budgeting, and spending. Man-on-street interviews are just one form of qualitative research that we specialize in.  Contact us to find out what customized qualitative or quantitative methodology is best for your company.

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  • Posted in: Blog

    Nichols College Marketing Club Visits Plan-it

    The Nichols College Marketing Club visited Plan-it to learn the ins and outs of our market research and consulting firm! Students conducted a mock focus group, which explored reactions to the concept of a newly developed fitness app. Some students acted as group participants and others observed using our in-house facility back room. After conducting the...

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  • Posted in: Blog

    Common Market Research Pitfalls

    To ensure relevant and actionable market research, be careful to avoid mistakes. Even a small error or oversight could spell disaster for the results of an otherwise well-designed study. Here are some of the most common pitfalls that inexperienced researchers make: Understanding your objectives – One of the biggest (and most cited) mistakes that a resear...

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