With the rise of AI, how are market research companies using it? Many firms are adopting specialized AI platforms tailored specifically to research needs. These tools are designed to understand research workflows and enable teams to generate high-quality, relevant insights, more powerful than what generic systems can provide. Despite these advancements, AI...

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Looking for a focus group facility in Boston? Check out our on-site focus group room! Easily accessible Located in the heart of the beautiful Back Bay Focus Vision equipped or digital recording IDIs or Groups up to 6-8 people Viewing room holds up to 8 viewers Contact us via email or 617-859-2900 ...

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We went out to ask Millennials how they think about money, budgeting, and spending. Man-on-street interviews are just one form of qualitative research that we specialize in.  Contact us to find out what customized qualitative or quantitative methodology is best for your company. ...

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The Nichols College Marketing Club visited Plan-it to learn the ins and outs of our market research and consulting firm! Students conducted a mock focus group, which explored reactions to the concept of a newly developed fitness app. Some students acted as group participants and others observed using our in-house facility back room. After conducting the...

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To ensure relevant and actionable market research, be careful to avoid mistakes. Even a small error or oversight could spell disaster for the results of an otherwise well-designed study. Here are some of the most common pitfalls that inexperienced researchers make: Understanding your objectives – One of the biggest (and most cited) mistakes that a resear...

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