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Fashion

Plan-it has worked with a vast array of fashion retailers to drive consumer interest and purchase. Work has included positioning and messaging development, tracking of campaigns, new product development, website development and usability, optimizing merchandising and cataloguing, among others.
  • Posted in: Fashion, Retail, Website Usability

    Cole Haan

    Challenge: In a competitive online shopping environment, ColeHaan.com was concerned it was not delivering a high quality dynamic experience, in keeping with the brand’s evolution from a high quality classic shoe brand to a more fashion-forward shoe and accessory brand. Objective: To help Cole Haan improve the overall online shopping experience and up...

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  • Posted in: Customer Retention, Fashion, Marketing Profile & Segmentation, Retail

    Appleseed’s

    Challenge: As a traditionally classic brand, Appleseed’s needed to insure ongoing relevancy among its key target audience as fashions evolved. Objective: To help Appleseed’s gain insights into the attitudes and perceptions toward the Appleseed’s brand. Competitive brand perceptions were also assessed to develop an understanding of where the Appleseed’s...

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  • Posted in: Brand Positioning & Development, Creative Development, Fashion, Qualitative Exploratory, Retail

    Sperry Top-Sider

    Challenge: Given constantly shifting fashion trends, Sperry wanted to invigorate the brand’s historic boat shoe and ensure its continued relevance. Objective: To reposition the Sperry brand in the footwear marketplace. Solution: Through exploratory qualitative research, shoe buyers were exposed to image boards and other creative concepts to help und...

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  • Posted in: Brand Positioning & Development, Fashion, Problem ID, Retail, Win/Loss

    Ross & Simons

    Challenge: To combat stagnant sales, Ross-Simons, a fine jewelry retailer, undertook an initiative to better understand how the brand could most effectively increase repeat business among current customers and attract new customers to the brand. Objective: Develop strategies for building brand loyalty by better understanding the decision process, key needs...

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