Challenge: Columbia University Irving Medical Center partnered with its ad agency to create an ad campaign targeted at women who’ve had children, to focus on the importance of obstetric health. The campaign is running in surrounding neighborhoods to the hospital. The hospital wanted to measure the impact of the campaign effectiveness in the marketplace. O...

Continue reading »

Challenge: A major nonprofit organization for children and its ad agency created a direct response TV campaign to boost awareness of its efforts and encourage monthly donations. As a follow up, it wanted to explore the key messages that best drove and increased interest in donating, for guiding future TV spots. Objectives: To evaluate both the creative app...

Continue reading »

Challenge: To provide input for the development of a highly experiential advertising campaign, aimed at creating greater public awareness and education around Hepatitis C. Objective: To evaluate communications concepts and identify the optimal concept direction for the Hepatitis C campaign. Solution: Qualitative discussion groups among individuals who had ...

Continue reading »

Challenge: After the 10 year anniversary of one of its satellite locations, a major hospital was interested in exploring further expansion opportunities at the site through new services and increasing the number of inpatient beds. Objective: To understand overall attitudes toward the hospital after a decade, any potential pushback toward the expansion of i...

Continue reading »

Challenge: A Senior Living Brand acquired and renovated a Continuing Care Retirement Community (CCRC) in a mid-high-net-worth market. While the brand’s other CCRCs had high-occupancy rates, the newly acquired facility was falling short of occupancy goals. Objective: To understand the reasons and barriers to living in a CCRC, the needs and preferences...

Continue reading »