Healthcare | Plan-It Marketing Inc.

July 7, 2026

Posted in: Concept Evaluation, Consumer Products, Healthcare, Product/Service Development/Viability, Products & Services, Retail

A National Retail Pharmacy: Immigration Vaccines

Challenge: To expand its vaccine delivery and other services to immigrants in the US, a major healthcare company wanted to understand attitudes and drivers behind immigrants’ vaccine provider choices. All immigrants going through the naturalization process must complete a physical exam with a Civil Surgeon physician. Solution: A two-phase study, startin...
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July 2, 2026

Posted in: Brand Tracking/Monitoring, Consumer Products, Healthcare, Product/Service Development/Viability, Products & Services, Retail

A National Retail Pharmacy: Store Brand Tracking

Challenge: As input for long-term planning, a major pharmacy retailer sought to deepen its understanding of the performance of ten retail household product categories. Specifically, the retailer wanted to measure key brand indicators of its store brand products versus both national and store brand competitors. Solution: Plan-it conducted over 4000 online...
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August 6, 2024

Posted in: Brand Tracking/Monitoring, Healthcare, Qualitative Exploratory, Tracking Communications

South Shore Health: Brand Tracking

Challenge: In conjunction with a rebranding effort over the past few years, South Shore Health has been running an on-going brand awareness and recognition campaign to position itself the highest quality, most comprehensive resource for healthcare needs south of Boston. With a new multi-media campaign launching, the brand wanted to obtain a baseline measur...
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August 6, 2024

Posted in: Concept Evaluation, Healthcare, Product/Service Development/Viability, Qualitative Exploratory

A National Retail Pharmacy: New Pricing Strategy

Challenge: In an effort to become more price competitive and motivate shoppers to increase their in-store purchases, a new pricing initiative was piloted, offering lower everyday pricing on thousands of items across the store, on both national and store brand products. The initiative was tested in a single store location, and then rolled out to a larger me...
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February 14, 2023

Posted in: Brand Positioning & Development, Healthcare, Product/Service Development/Viability, Qualitative Exploratory

Dramatic Change: Qualitative Concept Viability

Challenge: Dramatic Change is a UK-based pharmaceutical training company working to expand into US markets, with local efforts managed by Americans. Before a full launch, they wanted to gather feedback to understand the scope of the U.S. opportunity. Objectives: To assess the viability of the Dramatic Change program concept among US pharmaceutical company ...
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A National Retail Pharmacy: Immigration Vaccines

A National Retail Pharmacy: Store Brand Tracking

South Shore Health: Brand Tracking

A National Retail Pharmacy: New Pricing Strategy

Dramatic Change: Qualitative Concept Viability