Posted in: Brand Positioning & Development, Financial Services, Product/Service Development/Viability, Qualitative Exploratory
National Investment Management Service: Retirement Product Assessment
Challenge: A well-known investment provider launched a set of new retirement income products, designed to create a steady income stream for investors during retirement. The company wanted to ensure this unique offering was clearly understood and had appeal in generating interest among prospects.
Objectives: Overall, to provide strategic direction for the o...