Challenge: A major office supplies retailer wanted to become the go-to, one-stop shop for mid-market companies by improving the purchasing experience among decision makers. Objective: To understand the mindset and emotional pain points of mid-market businesses, specifically with regard to the responsibilities of running the business and challenges of job-r...

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Challenge: As online travel agencies have become more prominent, a national travel agency with brick-and-mortar locations wanted to re-position its brand to remain relevant in a leisure travel market rapidly evolving through technology. Specifically, the brand hoped to differentiate itself from online competitors by highlighting its personal attention and ...

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Challenge: A major office supplies store had added new content to its recently launched app designed to help small businesses grow and provide the brand with a means of further developing ongoing relationships with customers. Objective: To obtain reactions to the new content as well as the overall value and usability of the app. Solution: Plan-it conducted...

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We went out to ask Millennials how they think about money, budgeting, and spending. Man-on-street interviews are just one form of qualitative research that we specialize in.  Contact us to find out what customized qualitative or quantitative methodology is best for your company. ...

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Challenge: A major office supply retailer wanted to become a bigger player in the Copy & Print Services space, specifically for small to medium-sized businesses. Objective: To explore the brand’s Copy & Print value proposition, particularly with regard to the role of ‘time’ and efficiency in the decision process, and ultimately, to determin...

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