Challenge: The Bass brand was becoming outdated and less relevant to young buyers. Objective: To explore opportunities to reposition and differentiate the brand from key competitors. Solution: Plan-it conducted an exploratory study of small discussion groups among shoe buyers and individual interviews among retail buyers to gain an understanding of key ta...

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Challenge: Physician’s Interactive, (now known as Medscape) wanted to ensure a successful launch of its new physician-targeted web site designed to provide a comprehensive resource for the latest drug and pharmaceutical information, including access to samples. Objective: Plan-it worked closely with the company to determine the viability of this new and u...

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Challenge: Mass General Brigham wanted to increase referrals from community practices/hospitals. Objective: To increase the number of physicians referring to MGH and BWH. Solution: Plan-it conducted extensive in-depth exploratory work among the physician audience, including PCPs, internists and cardiologists. Result: Plan-it helped bolster referrals from c...

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Challenge: Plan-it has worked closely with Partners HealthCare (now Mass General Brigham) and its major member hospitals, Mass General (MGH), Brigham & Women’s (BWH), and Spaulding Rehabilitation Network on branding, creative/communications development, physician referrals, and merger work among others. Objective/Solution: Plan-it’s relationship bega...

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Challenge: Partners Healthcare (now Mass General Brigham) and its major member hospitals, Mass General (MGH) and Brigham & Women’s (BWH), were merging as part of Partners HealthCare and were faced with the challenge of communicating the change to all constituencies. Objective: To determine the effect of the merger and how it should be communicate...

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