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Partners Health Care: Increasing Referrals

Posted in: Brand Positioning & Development, Healthcare, Professional Services/B2B

Partners Health Care: Increasing Referrals

Challenge: Partners Hospitals (now Mass General Brigham) wanted to increase referrals from community practices/hospitals.

Objective: To increase the number of physicians referring to MGH and BWH.

Solution: Plan-it conducted extensive in-depth exploratory work among the physician audience, including PCPs, internists and cardiologists.

Result: Plan-it helped bolster referrals from community hospitals to MGH and BWH with tactical advice on how to increase awareness, strengthen relationships and build greater need within suburban communities. Today, Partners Healthcare is the largest private employer in Massachusetts and its hospitals have consistently been ranked among the top ten nationwide in the US News & World Report’s Honor Roll.