Posted in: Brand Positioning & Development, Communication, Consumer Products, Retail
Delta Faucet: Developing an Optimal Marketing Campaign
Challenge: Delta Faucet, the largest manufacturer of residential and commercial faucets in the United States, and its agency Arnold Worldwide, partnered with Plan-it to revitalize its strategic marketing plan and further develop business opportunities among specific target audiences.
Objective: Plan-it assisted Delta in identifying the core values of the b...