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Marketing Profile & Segmentation

  • Posted in: Marketing Profile & Segmentation, Travel

    Killington

    Challenge: The New England skier population was stagnant, particularly after multiple years of weak snow conditions. Objective: To help the Killington, VT Ski Resort build the brand in the Northeast. Plan-it’s principals conducted a breadth of work among the skier population to help re-position the brand for competitive advantage and drive communicat...

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