Challenge: Plan-it worked with Dovetail Health, a new provider of a well-care concept for aging seniors, allowing them to remain in their own homes for as long as possible.
Objective: To understand the mindset and needs of key target audiences, and assess the viability of the well-care program including providing guidance for fine-tuning various aspects of the service prior to launch.
Solution: Plan-it conducted a preliminary Qualitative Concept refinement study utilizing in-person interviews among seniors and adult children who are involved in their parents’ health care decisions. Plan-it then worked with Dovetail to implement a Beta test, allowing participants to experience the service and to provide further operational guidance, as the service moved closer toward marketplace introduction. To further insure the success and longevity of the concept, Plan-it worked with Dovetail to implement a post-launch customer satisfaction tracking tool to provide on-going feedback regarding program operations, implementation and communications.
Result: Plan-it’s work helped inform a successful launch and rollout of the concept. Today, Dovetail partners with health care providers, pharmaceutical companies and employers to deliver tailored medication management solutions, engaging patients and providers to improve outcomes and reduce medical expenses.