Plan-it Marketing

"I appreciate that you always have a point of view and don't just tell me what I want to hear. I value your insights and perspective on how to build the brand."

Bob Siegel | Former CEO | Stride Rite

"What separates the folks at Plan-it from other firms is that they are thinkers…Plan-it has the unique foresight to deliver business-building insights that are truly actionable."

Karen Kaplan | President | Hill, Holliday Boston

“Plan-it is part of our brand and marketing team because they always make our thinking and positioning and decision-making better. Plan-it is an important and valued part of what makes us successful."

Stephen Burgay | Senior VP, Director of Communications | John Hancock Financial Services

“I've worked with the principals of Plan-it for the better part of a decade. They have a knack for identifying the messages that truly motivate people. And they are unafraid to have a point of view about the insight they've uncovered. They have been and always will be creative partners."

Mike Sheehan | President | Hill, Holliday U.S.

“We took your recommendations and are implementing them top to bottom in the company."

Phil Simon (formerly Director of Research and Product Development, EF Educational Tours) Vice President, Employer Relations, CIEE International Work & Study Programs

“They are a natural fit with our internal teams. Their thinking has helped elevate the quality of our creative."

Bob Fouhy | Director of Account Services | Toth Brand Imaging

“Their work has contributed greatly to the development and sustained success of major initiatives with established Fortune 500 companies as well as the development and launch of new businesses. Plan-it assisted in the early stage planning and development of a joint venture with American Express that grew faster with higher retention and usage rates than any new business that the company had ever launched.”

Jord Poster | Co-Founder | Priceline.comManaging Partner | Genesis Capital Ventures

"Plan-it's value on any given project goes way beyond the stated objectives. They are who I want working on my team and brand."

Stephen Bettencourt | Vice President, Senior Research Manager | Fleet Bank

“Plan-it was enthusiastic about working with us, soliciting our feedback and input, adding their own considerable intellectual property, and making sure that what we did addressed our marketing needs."

Steve Connelly | CEO | Connelly Partners

“Plan-it is smart about branding and has a great sense of how to apply audience learning to develop insights that directly feed into the creative work we do for our clients. ..and as a result their relationship with our agency is seamless – which is huge for us."

Mike O'Toole | Partner | Vice President, Accounts | PJA

“…a breath of fresh air from other research and planning companies I have worked with. They know how to effectively work with our ad agency partners. They have played a critical role in helping make Timberland communications more effective both here in the US and in Europe."

Malcolm Gray | Senior Director, Global Advertising and Communications | The Timberland Company