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Beth Israel Deaconess Medical Center

Posted in: Communication, Communications Development and Evaluation, Healthcare, Professional Services/B2B

Beth Israel Deaconess Medical Center

Challenge: To build a stronger network of PCPs referring to BIDMC among varying levels of affiliated physicians.

Objective: Plan-it worked with BIDMC to understand the effectiveness of its referral outreach initiative among PCPs/general practitioners and explored opportunities to strengthen it.

Solution: A two-phased research study was conducted, an initial exploratory of in-depth interviews with referring physicians followed by a Quantitative Monitor of phone and online interviews among referring and non-referring physicians.

Result: Insights guided recommendations for building familiarity of specific specialties and physicians, improving efficiencies in referral/administrative procedures and protocols, and opportunities for distribution of communications materials to the community and physicians.