Challenge: Hyatt Hotels launched an initiative to create the optimal hotel experience for its guests. Plan-it’s principals worked with Hyatt Hotels to understand the current experience, unmet needs, and opportunities for improving satisfaction and creating competitive advantage, ultimately to develop standard practices for the ultimate guest experien...

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Challenge: Collette Vacations offers a number of different travel product lines, and the company wanted to explore opportunities specifically to build its Explorations Tours. Objective: To leverage the Explorations line as an opportunity for future growth by showcasing these tours’ focus on small group tours and cultural immersion. Solution: Plan-it condu...

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Challenge: Collette Vacations caters to many different travel audiences, including affinity organizations which book group travel specific to their groups’ causes/ interests. Objective: To understand the travel mindset of “group leaders” of religious affinities and specifically, to understand the values these groups seek from affinity group travel exper...

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Challenge: Attracting first-time cruisers is one of the toughest challenges in the cruise industry. Once they cruise, they are likely to cruise again. Objective: Carnival and its agency partner, Arnold Worldwide, wanted to explore the effectiveness of their creative strategy for attracting first-time cruisers. Solution: Plan-it partnered with Arnold and Ca...

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Challenge: Comcast’s website did not reflect excitement or the interactive nature of the brand and it core values. Objective: Plan-it partnered with Comcast and its interactive agency, Beam, to update and redesign the Comcast site to increase relevance, improve the user-experience and motivate customers to more regularly interact with the site. Speci...

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